Marketing Programme Manager

In this Marketing Programme Manager role, you’ll lead the key commercial processes & forums to help deliver marketing excellence and achieve our commercial goals throughout the year.

You’ll support the marketing team to activate their brand plans, by leading Product to Market, Stage Gate, Brand Planning & Activation forums & processes end to end, across brands & channels (retail & out of home). You’ll maximise input excellence at each stage, facilitate critical decision-making & create the regular cadence & rhythm required of key forums & processes, in this fast-paced environment.

Part of the Marketing Leadership Team, reporting directly into the Marketing Director, this is a highly visible & critical role that requires excellence in programme management. You will be a key role in supporting brand teams & key cross-functional partners. With 1 Direct report, you will line manage, coach & develop marketing talent, whilst playing an important role in contributing to marketing excellence at JDE Peets.

Responsibilities;

• Lead the UK/I integrated brand planning process, ensuring alignment of brand plans cross-functionally, with the JDE Peets Leadership team & ensure readiness & high impact of plans for our annual conference.
• Co-ordinate the timely submission of UK/I brand planning inputs for the global brand planning calendar & 36month planning process.
• Co-Lead the monthly Activation Forum- co-ordinating the content calendar for the year of marketing inputs & presenters alongside those from Category, Shopper & Sales teams.
• Lead the first step of the monthly commercial process (M1) to ensure alignment of brand strategies & sufficiency of plans to deliver against in-year & VCP commercial targets. Co-ordinating the agenda, annual M1 calendar, pre-reads, minutes & delivery of key topics & performance tracking as required to support
brand & commercial goals, adhering to the S&OP processes within our CBM model.

• Lead the Stage Gate process for UK & I co-ordinating agenda, pre-reads, minutes & facilitating the approval of brand activation plans for growth, adhering to the global stage gate process. Manage an annual NPD tracker to check performance of NPD in-year against AOP targets agreed.
• Chair our Product to Market monthly forum, ensuring timely and successful delivery of innovation & renovation brand plans & activations. Planning agenda, pre-reads & minutes.
• Support marketing & finance teams to manage advertising & promotional expenditure.
• Play a lead role in supporting the Marketing Director for the build of our Annual Operating Plan (AOP), co-ordinating marketing inputs & partnering closely with brand & finance teams to build robust NPD forecasts.
• Co-ordinate Marketing Team meeting agenda inc. quarterly offsites, with support of MLT to help formalise key topics as required to continue to deliver marketing excellence.
• Line management of 1 direct report, aligning priorities & maximising the agility of support required from this resource within brand teams more broadly.